CONCEPT
La Madurada’s concept rests on two essential elements: the animal meat and the aroma of maturation. Reflecting this idea, we created an isotype that abstractly and iconically depicts a cow’s face, its form shaped to echo the initial “M” of the brand name.

CHALLENGE
The client sought a fresh visual identity for their second restaurant, aiming to establish it as the top choice for premium dry-aged meat, delivering exceptional quality at a fair price, paired with excellent service and an inviting atmosphere that elevates the entire dining experience.

GOAL
The new brand aimed to develop an identity that establishes a strong visual association with animals—particularly cows—ensuring immediate recognition and an emotional connection with the target audience.