The Anaïs Anaya Method is a complete prenatal training program that combines exercise for pregnancy, hypnobirthing and pelvic floor strengthening. Designed for each trimester, this method helps prepare the body for childbirth and facilitates a faster postpartum recovery.

Concept
The brand starts from the concepts of elasticity and flexibility. The former draws inspiration from a key element in fitness training—the elastic band—while the latter is reflected in the female figure and its graceful postures. These ideas inform the brand’s visual identity, focusing on the letter “A,” the initial of the name and surname. Elasticity and flexibility are woven into one of the “A”’s strokes, evoking both the fluid movement of the elastic band and the inherent sensuality of the female form.

Challenge
Anaïs Anaya needed to develop her brand to reinforce her methodology and business while creating synergies with her existing physiotherapy center.

Goal
The main goal was to focus primarily on pregnant women while also expanding to include all adult women down the line.